Marketing & Branding

Brand Image vs Brand Identity

It’s kind of amusing and even a little sketchy how some companies can easily rip off a more established competitor with marketing gimmicks and design copy.I was out for my monthly grocery shopping, and while passing by the store racks, I found something unusual.I picked up #SnacTac instead of #MaggiThis decision was taken subconsciously and was supported by […]

ONDC India
Marketing & Branding

ONDC – Disruption Indian E-Commerce Needs Right Now

open network for digital commerce or ONDC this is a freely accessible online system for traders and consumers and the reason why this is very important is that the government intends to break down the digital monopolies and duopolies of giant tech companies like Amazon, Flipkart, Zomato, Swiggy and other companies on one side while a legend like Mr. Nandan Nilekani himself is associated with this initiative on the other side. Mr. Anand Mahindra himself had all praises for the ONDC initiative.

Marketing & Branding

Learning – A Never Ending Process

Most people associate learning with formal education at school, college, university etc. We are all told, from an early age, that we should ‘get a good education’. Generally speaking it is true that a formal education and the resulting qualifications are important. Education may maximise our potential to find better, more satisfying jobs, earn more […]