Minimalist Marketing…Communicating More with Less.

In this competition, we marketers work hard to get our potential customers’ attention. Many times, we use lots of images, voices, gifs, colors, etc. This sometimes works in the opposite way. Rather than attracting, we may even lose them. But sometimes this leads to confusion and the core message of the campaign is lost.
Marketing Communications can be minimal with the best creatives.

As a marketeer, we are striving to get 15 secs of mindful attention of our customers.

Minimalism is a rising concept in the world. We must apply this concept to every aspect of our communication and campaigns in Pharmaceuticals Marketing.

Some Examples of Minimalism with the perfect message for the Consumer…
Marketing Communications with Minimalism

Audi Using Own Logo to communicate the new launch of electric cars.
Coke uses the skin of lemon to introduce its new lemon-flavored.
FedEx Uses the image for showing his faster delivery.
Berger Paints uses a creative way to show the natural shades.

All the above creatives showed the right selection of the right images and visuals correlating the message.

Minimalism in marketing is still not practiced much . Let’s start communicating with images rather than texts.
Most of the upcoming advertisng agencies have started unsing approch of minimalism and gained attraction.

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