Brand Image vs Brand Identity

It’s kind of amusing and even a little sketchy how some companies can easily rip off a more established competitor with marketing gimmicks and design copy.

I was out for my monthly grocery shopping, and while passing by the store racks, I found something unusual.

I picked up #SnacTac instead of #Maggi

This decision was taken subconsciously and was supported by my visual perception, which the brand has etched in my mind since childhood.

I started looking at all the racks and found that most of the similar-looking brands were displayed next to each other, which was surprising.

Yes, they belong to the same category of products but are from different companies. Each company has dedicated shelf space in all supermarkets then Why stock next to each other?

We know a few similar-looking brands are available in the market, but how is it possible they are just placed next to each other?

The efforts of the company, which had built the brand with enormous effort, go for a toss with this kind of marketing gimmick by the competition.

Studies showed that lookalike products are mistaken for the brand in 20 percent of cases when both are present on shelves. This increases to 64 percent when only the copycat version is present.

We have laws and IPs, but yes, there is always a way out of this.

Next time you are at the supermarket, try to find a few more similar-looking brands and choose what exactly you want.