10 Steps to Rock Your Next Digital Marketing Campaign
Digital marketing tools are easily accessible and, in many cases, even free of charge. However, before launching your online brand, you will need a “map” which will help you know which direction to go to and how to get there, correcting your path along the way if needed.
1. Define your goals
Do you want conversions, followers, likes, responses to emails, to be #1 on Google searches? The options are endless in digital marketing but it is wise to decide what your main goal is going to be in your digital marketing campaign.
2. Define Your Target Market
You cannot target everyone. Find your niche market. A successful digital marketing campaign has to have a well-defined audience that is carefully crafted by you.
3.Develop Personas
Create a buyer persona for you brand. Describe this person in detail – what they do for a living, their annual income, family situation, age, likes and dislikes.
4.Define Your Budget
For any digital marketing campaign, you will need to come up with a budget.
5. Choose The Channels You Want to Use
In your digital marketing campaign you will probably want to utilize as many channels as possible but try to understand the metrics as well.
6.Do Keyword Research for SEO and PPC
If you are planning on running Google Ads (PPC) or optimizing your website for search engines (SEO) you will need to do some keyword research
7.Set up Ads on Social Media Platforms
Now that all of your research is completed and your goals are set, you can jump into social media advertising.
8. Manage Your Social Media Profiles
Not only is social media advertising an important component for your digital marketing campaign but managing and monitoring your accounts should not be neglected.
9.Formulate an Email Marketing Strategy
Email marketing should not be left out of your digital marketing campaign as it can be incorporated with the social media side of your campaign.
10.Set Up Remarketing
Remarketing is a tool that you should be using throughout your digital marketing campaign. It allows you to capture sales that you might have otherwise lost
When building a results focused digital marketing campaign you should be utilizing each of these strategies.
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